Saturday, April 4, 2009

More nuggets of wisdom

Joshua Benton made a great case for new media, and also addressed some other good points about the challenges of new forms of communication in the Q & A portion of his address.

For college newspapers looking to develop intelligent comments around their stories, he gave the following advice:

1) Talk to readers as human beings. This is why blogs, with a more human voice, generate more balanced comments than newspapers articles.

2) Definitely moderate comments. Free speech is not letting readers leave racist remarks all over news stories.

3) Build a community. Focused blogs are more effective than bit-of-everything blogs in developing a dedicated, thoughtful readership.

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