Alan Murray's Predictions on How the Industry Must Change
1. Every news organization can't do everything. Eventually, news orgs. will have to pick and choose because it's not reasonable to have bureaus everywhere without a monopoly.
2. News orgs. are going to have to pay much closer attention to their readers. We need to acknowledge that it's no good to write an article that nobody's going to read.
3. We're clearly going to have a lot of experimentation online like GlobalPost and ProPublica.
4. News orgs. are going to have to figure out what people are willing to pay for. Figure out what it is that you can cover better than anyone else and make people pay for it.
5. Journalists today have to be involved in finding and building their own audience. The best people on the web are those that understand what it takes to bring people to your content, build communities, etc. Journalists have to be entrepreneural now.
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Abby D. Phillip is a junior Social Studies concentrator at Harvard College. She is now a News Executive Editor for The Harvard Crimson and covered College Life for two years as a reporter.
June Wu is a sophomore Economics concentrator at Harvard College. She currently covers central administration for The Crimson.
Aonya D. McCruiston is Assistant News Editor of the Wellesley News. A junior double majoring in Political Science and Media Studies, she is interested in broadcast journalism, multimedia, and public affairs.
Lingbo Li is a Harvard College sophomore concentrating in Social Anthropology. Originally from Westchester, N.y., her interests concentrate around food, travel, art, fashion, and design.
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